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Business Management for the Equine Industry
Anna Jordon , Anne-Lise Riis Jensen , Sharon Eastwood
Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
No other book applies a truly modern business approach to equine enterprise.
The Authors
Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.
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