Rate this book
What to read after Brand Management?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Brand Management" by Charlotte F. Knudtzen! 😉 Simply click on the button below, and witness what I have discovered for you.
Exciting news! I've found some fantastic books for you! 📚✨ Check below to see your tailored recommendations. Happy reading! 📖😊
Brand Management
Research, Theory and Practice
Charlotte F. Knudtzen , Mogens Bjerre , Tilde Heding
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.
This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand.
Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: "What is a brand?"
Do you want to read this book? 😳
Buy it now!
Are you curious to discover the likelihood of your enjoyment of "Brand Management" by Charlotte F. Knudtzen? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.
