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Brand Competition and Consumer Preference of the Chinese 3C Markets
MIC Research Team
Using big data analytics, this research covers top 3C (computer, communications, consumer electronics) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by product sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
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