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Atmospheric Turn in Culture and Tourism
Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Dieter Pfister , Michael Volgger
Business & Economics / Industries / Hospitality, Travel & Tourism
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:
- participatory shaping of destination atmospheres
- urban atmospheres
- 'silent' airports
- atmosphere of religious buildings
- residents as elements of atmosphere
- emotional contagion
- building culture and architecture
- eAtmospherics
- light and colour effects in hospitality encounters
- the co-created atmosphere of concerts and events.
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