Rate this book
What to read after Applying Neuroscience to Business Practice?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Applying Neuroscience to Business Practice" by Dos Santos, Manuel Alonso! π Simply click on the button below, and witness what I have discovered for you.
Applying Neuroscience to Business Practice
Dos Santos, Manuel Alonso
Psychology / Cognitive Neuroscience & Cognitive Neuropsychology
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions.
Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Are you curious to discover the likelihood of your enjoyment of "Applying Neuroscience to Business Practice" by Dos Santos, Manuel Alonso? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.