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Applied Sport Management Skills
David C. Kimball , Robert N. Lussier
The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more.
While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter:
- Flash-card activities help students learn key terms.
- Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored.
- Applying the Concepts quizzes, which challenge students to identify management concepts illustrated in various situations, are now trackable and automatically scored.
- Time-Out features, in which students apply management concepts to their personal sport and work experiences, are now assignable instructor-scored assessments.
- Case studies are now supplemented by 10-question automatically scored quizzes and include three open-ended discussion questions.
- Sport Management Professionals @ Work activities provide a cohesive thread to keep students focused on how sport managers use the concepts on the job.
- Skill-Builder Exercises present real-world scenarios designed to help future managers handle day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees.
- Sports and Social Media Exercises introduce students to the role of social media in managing sport organizations. Students review popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites.
- Game Plan for Starting a Sport Business features ask students to perform managerial tasks such as developing an organization structure and brainstorming ideas for leading employees.
Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
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