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Analyzing Media Messages
Using Quantitative Content Analysis in Research
Daniel Riff , Daniel Riffe , Frederick Fico , Frederick G. Fico , Stephen Lacy
Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
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