What to read after Amazon?

Cover -- Contents -- 01 It's an Amazon world -- Notes -- 02 Why Amazon is not your average retailer: introduction to retail strategy -- Losing money to make money -- Amazon's core principles -- Uneven playing field: tax -- Three pillars: Marketplace, Prime, AWS -- Tech company first, retailer second -- Notes -- 03 Pandemic pivots: how COVID upended the retail industry -- COVID: the great retail accelerant -- Demise of 'status-quo retail' -- Digital transformation: COVID will finish what Amazon started -- The future of e-commerce is stores -- Customer experience is the new currency -- Conscious consumption -- Notes -- 04 Amazon's pandemic power grab -- Amazon's golden age -- Cementing its status: a shopping and entertainment behemoth -- Alexa, join my Zoom meeting -- Showcasing Amazon's technological prowess -- Notes -- 05 The Prime ecosystem: redefining loyalty for today's modern shopper -- Shipping, shopping, streaming and more -- But is Prime actually a loyalty programme? -- What does Amazon get out of Prime? -- Can Prime work in a physical setting? -- Prime 2.0 -- Notes -- 06 Retail apocalypse or rebirth? -- The on-my-terms shopper is born -- Amazon Effect: killing the category killer -- Overspaced, with questionable relevance -- Notes -- 07 End of pure-play e-commerce: Amazon's transition to bricks and mortar retailing -- Next-generation retail: the quest for omnichannel -- Key drivers of convergence of physical and digital retail -- Clicks chasing bricks - incentives for getting physical -- Amazon makes its move -- Notes -- 08 Amazon's grocery ambitions: create a platform to sell you everything else -- US online grocery: a slow burner -- Food: the final frontier and importance of frequency -- Amazon's food fight: life before Whole Foods Market -- Notes -- 09 Supermarkets: a brave new era.