Rate this book
What to read after Advertising and the World Wide Web?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Advertising and the World Wide Web" by David W. Schumann! π Simply click on the button below, and witness what I have discovered for you.
Advertising and the World Wide Web
David W. Schumann , Esther Thorson
What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Are you curious to discover the likelihood of your enjoyment of "Advertising and the World Wide Web" by David W. Schumann? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.