Rate this book
What to read after Disney's Star Wars?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Disney's Star Wars" by Richard McCulloch! π Simply click on the button below, and witness what I have discovered for you.
Disney's Star Wars
Forces of Production, Promotion, and Reception
Richard McCulloch , William Proctor
Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a "Disney princess" to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series' history.
Are you curious to discover the likelihood of your enjoyment of "Disney's Star Wars" by Richard McCulloch? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.