Rate this book
What to read after Routledge Handbook of Sports Sponsorship?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Routledge Handbook of Sports Sponsorship" by Alain Ferrand! 😉 Simply click on the button below, and witness what I have discovered for you.
Exciting news! I've found some fantastic books for you! 📚✨ Check below to see your tailored recommendations. Happy reading! 📖😊
Routledge Handbook of Sports Sponsorship
Successful Strategies
Alain Ferrand , Andreu Camps i Povill , Luiggino Torrigiani
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.
The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes:
• Sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process
•The roles of different key stakeholders in the process
• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.
The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management.
Do you want to read this book? 😳
Buy it now!
Are you curious to discover the likelihood of your enjoyment of "Routledge Handbook of Sports Sponsorship" by Alain Ferrand? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.
